Crafium Blog

Many online shoppers add items to their cart but leave without completing the purchase, leading to lost sales. Without tracking the right email statistics, businesses miss chances to bring these shoppers back. Poor timing, low open rates, or weak engagement can mean valuable revenue is left behind. Abandoned cart email statistics show what works and […]

You know email marketing works, but every time you sit down to plan your next campaign or choose a platform, the same question stops you in your tracks: How much is this really going to cost? Between software fees, list growth, design needs, and automations, the price tag can feel unpredictable and overwhelming. And that […]

Email marketing is more competitive than ever, and without clear data it’s hard to know what’s actually working. Relying on guesswork leads to missed opportunities like low opens, weak conversions, and campaigns that fall flat while competitors grow smarter and faster. This is why the latest email marketing automation statistics are essential. These insights and […]

Mobile devices now dominate how people read and respond to emails, making mobile optimization essential for every business communication strategy. As smartphone usage grows, understanding mobile email statistics helps businesses uncover when, how, and why users engage, driving smarter marketing decisions. Without adapting to this shift, even the best-crafted messages risk going unseen. Mobile engagement […]

Email deliverability can be frustrating when your carefully crafted messages end up in spam instead of reaching real inboxes. You spend hours on content, yet your open rates remain painfully low, making all your marketing efforts feel wasted. That’s where email warm-up comes in. It is the process of gradually building a sender reputation by […]

In 2026, insurance brands face fierce competition and customer fatigue from generic marketing messages. Traditional email campaigns no longer capture attention or inspire action. Without personalization and strategy, even valuable offers go unseen, costing insurers leads, renewals, and trust. In this article, we’ll reveal how modern insurance email marketing can change that. Plus, you’ll discover […]